PEST-C and marketing stratgy for Appl company Research Paper

PEST-C and marketing stratgy for Appl company - Research Paper Example In a video titled, â€Å"What makes Apple’s marketing Unique†, it emerges that Apple Company designs products with outstanding features (Integra Global Solutions, 2012). For example, when other companies conceived the possibility of developing desktops, Apple moved a step further and conceived the possibility of having a computer in the pocket. Currently, Apple’s MacBook Air is the thinnest computer in existence developed through an amazing product design and detail. Unlike other companies, Apple highlights only one outstanding feature of its products in its advertisements. Although the MacBook Air has remarkable functionality, the Apple Company utilized a unique marketing strategy and placed emphasis on the fact that the MacBook Air was the thinnest computer (OReilly, 2012). The focus on the most outstanding aspects makes Apple’s marketing unique, simple, and straightforward. The focus on a single aspect instead of numerous aspects sets a new standard for Apple product a factor that motivates potential consumers to buy the products. The video uploaded on YouTube by the Integra Global Solutions, who are experts in marketing reveals the uniqueness of Apple’s marketing strategies. Moreover, Apple Company has adopted digital marketing, which has created a buzz on the sleek design of the company’s products. Similar to its products, Apple’s online advertisements and its website focus on high levels of navigability making it easy to use for customers. Through digital marketing, the Apple Company has been able to interact with its customers and focus on highlighting the value added by its premium products. The company does not need to confuse its customers by highlighting numerous features in its advertisements (Montgomerie & Roscoe, 2013). On the contrary, its marketing strategies highlight one outstanding feature that should motivate and convince a customer that the Apple product is worth buying. Irrespective of